Martin Kearns of Netcentric Campaigns and the Green Media Toolshed will be presenting two workshops at the Massachusetts Powershift Conference on Saturday April 12, 2008. These two workshops are free and open to the public, and are sponsored by Clean Water Action and the Boston University Superfund Basic Research Program.
Building powerful social networks: The internet as an organizing tool
10:15 – 11:45am
In this inspirational session participants will learn about organizing and leading social change in the age of connectivity. Using examples from network-centric advocacy, this session will highlight the strategy shifts necessary for organizers to be successful in today's media environment. This session will include examples of netcentric campaigns and talk about emerging strategies for reaching and engaging audiences. This session will also discuss approaches to organizing a fractured movement, networking people, and strategizing to create change.
What’s next? Using networks to win campaigns
1:00 – 2:30pm
This participatory session will focus on turning theory into practice. The goal will be to identify resources and next steps for learning how to use web tools for increasing the power and grassroots participation in a campaign. This session will also introduce participants to a range of Web 2.0 tools, including blogs, Really Simple Syndication (RSS), podcasting, social bookmarking, mapping applications, popularity sites, photo sharing sites, and mashups.
This event is free and open to the public.
To RSVP for directions, or for more information contact:
Danielle Connor - Clean Water Action
This e-mail address is being protected from spambots, you need JavaScript enabled to view it
617.338.8131 ext 205
www.masspowershift.org
